BACKGROUND
Engage as many readers as possible into summer reading and buying books for the summer. The objective is to convey a sense of relaxation and summer with a book atmosphere that would persuade the customer to enjoy the summer with a book.
OBJECTIVE
Summer campaign is an annual campaign at Slovenia’s largest publishing house, which aims to encourage summer reading and puts current books at the forefront.
MY TASK
Prepare copy for the campaign, which includes the main and subsidiary slogans and copy for various marketing channels.
