Autumn campaign
Children’s magazines

Mladinska knjiga, 2021

BACKGROUND

Mladinska knjiga has a longstanding history of publishing wonderful magazines for children, amongst which are the legendary Ciciban and Cicido. Each magazine is relevant for a different group of children. Ranging from preschool children to teenagers, each magazine offers something unique for every child. With their highly selected content, these magazines encourage child’s cognitive development, curiosity, knowledge about the world and spending free time with high quality content.

OBJECTIVE

To promote the children’s magazines Cicido, Ciciban, Cici Zabavnik, Moj Planet and Gea to gain as many subscribers as possible.

MY TASK

Prepare introductory brochures for each magazines for children and prepare copy for various marketing channels, including social media, GDN ads, sliders, banners, letters, print brochures, direct mail, print ads and radio.

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